Key facts
- Real estate teams now generate more production volume and sides than individual agents, according to the 2026 RealTrends Verified City Rankings.
- Keller Williams led all brands with 13,937 combined rankings and an 18.61% market share.
- Across all brands, teams generated $832.69 billion in volume and nearly 1.29 million sides.
- Keller Williams' team market share is 23.01%, compared to its individual agent share of 16.93%.
- Berkshire Hathaway HomeServices of America reported a balanced market share of 8.02% for agents and 6.51% for teams.
- Keller Williams is acquiring the Jason Mitchell Group, a team that generated $5.9 billion in 2025.
- Berkshire Hathaway HomeServices is acquiring Taylor Morrison Home Corporation in an approximately $8.5 billion all-cash transaction.
The 2026 RealTrends Verified City Rankings highlight a significant shift in the real estate industry, with teams now surpassing individual agents in production volume and transaction sides. Keller Williams emerged as the leading brand, securing 13,937 combined rankings and an 18.61% market share, underscoring its strategy focused on agent development and team scalability.
Across the industry, teams, despite being less than one-third of all entries, generated $832.69 billion in volume and nearly 1.29 million sides. John Clidy, vice president of growth at Keller Williams, attributes this trend to a broader industry move towards specialization and leverage, where agents partner with successful teams that have established systems. Keller Williams' team market share stands at 23.01%, significantly higher than its individual agent share of 16.93%, a gap Clidy expects to widen.
Berkshire Hathaway HomeServices of America, ranking fifth with 5,697 rankings and a 7.61% market share, also sees value in team production, with a balanced market share of 8.02% for agents and 6.51% for teams. Both companies emphasize tailored local support and stability as key differentiators in a volatile market. Keller Williams is enhancing its luxury programming, while HomeServices of America grants local leaders autonomy to adapt tools and training.
Recruitment momentum is strong for both brands, particularly following recent major announcements. Keller Williams is set to acquire the Jason Mitchell Group, a team that generated $5.9 billion in 2025. Berkshire Hathaway HomeServices recently announced its agreement to acquire Taylor Morrison Home Corporation for approximately $8.5 billion. These moves reflect a strategic focus on consolidating and attracting high-producing teams and companies.