Lofty integrates with Showami for on-demand real estate showings

Lofty and Showami have partnered to introduce a new integration that allows real estate agents to seamlessly request and monitor on-demand showings directly from within the Lofty CRM platform. This collaboration aims to streamline the showing process for agents by embedding Showami's extensive network and high pickup rate into Lofty's existing workflow.

The integration, accessible through the Lofty Marketplace, enables Lofty users to connect their Showami accounts and initiate showing requests with a single click. All showing activity is then logged and tracked within Lofty's lead portal, providing agents with a consolidated view of their client interactions and property showings. This move is designed to enhance agent efficiency, responsiveness to client demand, and overall business productivity.

Showami's marketplace boasts over 215,000 licensed agents and reports a 97% showing pickup rate, with requests typically being fulfilled in under three minutes. By integrating this service into Lofty, which serves approximately 80,000 U.S.-based agents, the companies are addressing the growing need for flexible showing coverage without the necessity of hiring additional full-time staff. This trend aligns with brokerages' broader efforts to adopt integrated technology stacks that support higher productivity and better work-life balance for their agents.