Key facts
- Brands by Integra acquired Century 21 Connected to enter the North Carolina market.
- The brokerage will operate as Century 21 Integra.
- Agents will benefit from Brands by Integra's technology, marketing, and coaching resources.
- Chris Smith leads the newly acquired North Carolina brokerage.
- Brands by Integra's network now includes over 70 offices and 2,000 real estate professionals across 19 states.
Brands by Integra has officially entered the North Carolina real estate market through the acquisition of Century 21 Connected. This strategic move marks the company's first brokerage presence in the state. Following the acquisition, the brokerage will be rebranded as Century 21 Integra. This transition will provide the agents with enhanced access to Brands by Integra's comprehensive suite of resources, including advanced technology, marketing strategies, coaching programs, and recruiting support, while continuing to operate under the established Century 21 brand.
Chris Smith will lead the newly acquired brokerage, which serves clients throughout North Carolina. Jim D’Amico, chairman of Brands by Integra, expressed enthusiasm for the expansion, highlighting the shared values of integrity, collaboration, and a people-first approach with Smith and his team. Smith echoed this sentiment, emphasizing that the partnership will empower agents with growth opportunities and enable them to maintain their client-focused service.
With this acquisition, Brands by Integra's network has grown to encompass more than 2,000 real estate professionals operating across over 70 offices in 19 states. The company offers a range of services, including marketing, technology, training, mortgage, title, insurance, relocation, and business development support.