Key facts
- Erling Haaland and Norway teammates participated in a 'Viking' themed World Cup photoshoot.
- Critics have accused the photoshoot of 'chauvinism'.
- Some critics have linked the imagery to neo-Nazis.
Erling Haaland and his Norway teammates have drawn criticism for a World Cup squad photoshoot that featured 'Viking' imagery. The team's choice of theme has led to accusations of 'chauvinism' from some observers. Furthermore, critics have gone as far as to link the imagery to neo-Nazi ideology, sparking a debate around the team's public representation.