Key facts
- Xbox CEO Asha Sharma discussed platform strategy and gaming innovation.
- Sharma emphasized the console's continued importance.
- She addressed the challenge of balancing broad audience reach with exclusive content.
Asha Sharma, CEO of Xbox, shared her vision for the company during an appearance at Bloomberg Tech 2026 in San Francisco. Speaking with Emily Chang, Sharma discussed the company's platform strategy, its approach to gaming innovation, and the enduring importance of the console. A key point of discussion was the inherent tension between the goal of reaching a wide audience and the necessity for platforms to offer exclusive content to attract and retain players. This conversation comes as Xbox navigates its position in the market and considers its future content and platform strategies.