Key facts
- The Wine Society partnered with Preferabli.
- Preferabli is a Sensorial AI platform for product and experience recommendations.
- The Wine Society is the world's oldest member-owned community of wine lovers.
The Wine Society, established as the world's oldest member-owned community for wine enthusiasts, has announced a strategic partnership with Preferabli. Preferabli is a leading Sensorial AI platform specializing in discovery and recommendation software for sensory consumer products and experiences. This collaboration is set to enhance how wine lovers discover and engage with new wines and related experiences.