Key facts
- SmartyPants Vitamins is collaborating with Disney and Pixar's Toy Story 5.
- This is SmartyPants' first-ever licensed collaboration.
- A limited-edition Kids Multi & Omegas vitamin has been launched.
- The campaign is titled "Fuel Their Imagination."
SmartyPants Vitamins has announced a new marketing campaign in partnership with Disney and Pixar for the upcoming movie Toy Story 5. This collaboration marks the vitamin brand's first-ever licensed partnership. The campaign, named "Fuel Their Imagination," will feature a special release of SmartyPants' Kids Multi & Omegas vitamins, designed with inspiration drawn from the highly anticipated Toy Story 5 movie. The initiative aims to encourage imagination in children.