Key facts
- Pelican Products is increasing its focus on the defense sector.
- The company is partnering with defense innovators.
- Pelican is scaling production in its US factories.
- The company believes premium protection commands premium pricing.
Pelican Products, known for its protective cases, is making a significant strategic move into the defense industry, according to CEO JC Curleigh. He explained that the company is capitalizing on the evolving military landscape, particularly the increasing use of drones in logistics. Pelican is actively engaging with defense innovators earlier in their development cycles to integrate its protective solutions. To meet anticipated demand, the company is scaling up production at its US-based factories. Curleigh also emphasized that the premium quality and protection offered by Pelican products justify their premium pricing in the defense market.