Key facts
- PATTISON Outdoor Advertising launched a new planning tool called PULSE.
- PULSE is designed for Out-of-Home (OOH) transit and airport advertising.
- The tool aims to provide data-driven insights for campaign planning.
PATTISON Outdoor Advertising has introduced PULSE, a new tool developed to optimize planning for Out-of-Home (OOH) advertising campaigns within transit and airport environments. The platform is intended to leverage data to provide advertisers with enhanced insights, thereby improving the effectiveness and strategic deployment of OOH media in these high-traffic locations. The launch signifies an effort to integrate more sophisticated planning capabilities into the OOH advertising sector.