Key facts
- Norway's national football team participated in a 'Viking' themed World Cup photoshoot.
- The photoshoot has drawn criticism for its imagery.
- Critics have accused the theme of 'chauvinism'.
- Some critics have linked the imagery to neo-Nazi ideology.
Erling Haaland and his Norway teammates have drawn criticism for a World Cup squad photoshoot that featured 'Viking' imagery. The team's choice of theme has led to accusations of 'chauvinism' from some observers. Furthermore, critics have gone as far as to link the imagery to neo-Nazi ideology, sparking a debate around the team's public representation. Photographer David Yarrow stated his intention was to play on the sense of journey back to the Vikings setting sail for America, acknowledging potential criticism. The article contrasts this photoshoot with a 'bland' photo of the French national team, praising Norway's as a 'stroke of genius'. Norway's World Cup campaign begins against Iraq on June 16.