Key facts
- MINISO will host a YOYO art exhibition at The Oculus in New York City on June 20.
- The exhibition will feature 50 life-sized YOYO figures.
- The event is described as MINISO's biggest year-over-year YOYO art exhibition.
This event marks a significant brand activation for MINISO, utilizing a high-profile New York City landmark to showcase its brand and a unique art installation. The scale of the exhibition, featuring 50 life-sized figures, aims to attract public attention and potentially drive brand engagement.