Key facts
- Candidates across the political spectrum are using 'dudebro' campaign tactics.
- These campaigns combine manliness with populist outrage.
- The candidates hope their influencer-style swagger will appeal to voters.
Across the political spectrum, candidates are adopting a campaign style characterized as 'dudebro,' which merges themes of manliness with populist outrage. This approach seeks to resonate with voters by leveraging an influencer-like swagger and persona.