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Boomer stocks outperform market as retirees' spending fuels gains

Created at 5 Aug · 12:46 PM1 source↑ Market-relevant
IN SHORT

A portfolio of UK-listed companies catering to retirees, dubbed the 'OAP ETF', has seen an 18% rise this year, outperforming major indices like the Nasdaq 100 and FTSE 350. This trend highlights the growing economic power of the baby boomer generation.

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Key Numbers

14%Nasdaq 100 performance year-to-date
9%FTSE 350 performance year-to-date
18%OAP ETF performance year-to-date
1.8mUK population aged 85+ in mid-2024
2.5%UK population aged 85+ in mid-2024
3.6mProjected UK population aged 85+ by mid-2049
5%Projected UK population aged 85+ by mid-2049

Who's Involved

Simon Hunt
City Editor and author of the article
Russ Mould
Investment director at AJ Bell
Saga
Cruise business included in the OAP ETF
Target Healthcare REIT
Care home owner in the OAP ETF
Legal & General
Pensions and annuity business in the OAP ETF
Smith & Nephew
Hip and knee replacement maker in the OAP ETF
Boomer stocks outperform market as retirees' spending fuels gains

↳ Why This Matters

The strong performance of companies serving retirees indicates a significant and growing market driven by the wealth and demographic trends of the baby boomer generation, presenting a potentially lucrative investment opportunity.

Key facts

  • A portfolio of 10 UK-listed companies catering to retirees has risen 18% year-to-date.
  • This 'OAP ETF' has outperformed the Nasdaq 100 (up 14%) and FTSE 350 (up 9%).
  • Key companies in the portfolio include Saga, Target Healthcare REIT, Legal & General, and Smith & Nephew.
  • Demographic trends show a projected doubling of the 85+ population in the UK by 2049.
  • Retirees' consistent spending provides a stable cash flow for businesses serving them.

A curated basket of 10 London-listed companies that cater to the retirement market, informally dubbed the 'OAP ETF', has significantly outperformed major stock indices this year. The portfolio has seen an 18% increase since January, surpassing the Nasdaq 100's 14% gain and the FTSE 350's 9% rise.

Companies within this 'OAP ETF' include cruise operator Saga, care home owner Target Healthcare REIT, financial services firm Legal & General, and medical device manufacturer Smith & Nephew. The strong performance is attributed to the substantial wealth held by the baby boomer generation and favorable demographic trends, with the over-85 population in the UK projected to double by 2049.

AJ Bell investment director Russ Mould highlighted that businesses serving retirees benefit from reliable and consistent spending, which offers a solid cash flow. He contrasted this with the financial pressures faced by younger generations, such as student loan repayments and saving for housing. Mould also noted a recent investor reappraisal of sectors perceived as less predictable, like AI, in favor of more stable income streams.

Frequently asked questions

The 'OAP ETF' is an informal name for a basket of 10 London-listed companies that primarily cater to the needs and spending habits of retirees and the elderly.

The portfolio includes companies such as Saga (cruises), Target Healthcare REIT (care homes), Legal & General (pensions and annuities), and Smith & Nephew (medical devices).

Their strong performance is linked to the significant wealth of the baby boomer generation and increasing demographic trends that show a growing elderly population, ensuring consistent consumer spending.

What Happens Next

01The 'OAP ETF' is expected to continue its growth trajectory as demographic trends favor the retirement economy.
02Investors may continue to seek stable cash flows from reliable consumer spending, potentially favoring companies catering to older demographics over more speculative sectors.

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How It Developed

A basket of 10 London-listed firms targeting retirees, referred to as the 'OAP ETF', has gained 18% since January.
This performance surpasses the Nasdaq 100's 14% rise and the FTSE 350's 9% increase over the same period.
Companies in the 'OAP ETF' include Saga (cruises), Target Healthcare REIT (care homes), Legal & General (pensions), and Smith & Nephew (medical devices).
The outperformance is attributed to the significant wealth of the baby boomer generation and current demographic trends projecting population growth in older age groups.
Investment director Russ Mould notes that retirees' spending provides stable cash flow, contrasting with pressures faced by younger generations and a reappraisal of 'go-getting' sectors like AI.

Sources

T1
Want to be as rich as retirees? Buy shares in themCity AM

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