Trezor exec: Bitcoin ETFs are the 'worst outcome' for self-custody

Danny Sanders, Trezor's Chief Commercial Officer, argued that a greater reliance on ETFs by Bitcoin investors, rather than holding their own private keys, represents a negative development for the ecosystem. He made these remarks during a discussion about the challenges of onboarding new users to self-custody, a process that grants users sole control over their Bitcoin assets, contrasting it with entrusting funds to exchanges or custodians.

Sanders acknowledged that self-custody can present a daunting hurdle for newcomers due to the lack of recourse if private keys or seed phrases are lost or compromised. However, he believes these barriers are primarily psychological rather than technical, stating, "It sounds so scary, but it's actually not. Once you do it, it's not that hard."

He highlighted that out of approximately 600 million global crypto users, only about 10% engage in self-custody, with a smaller subset of 12 million to 13 million utilizing hardware wallets, which are considered the most secure method for private key management. Trezor, a pioneer in the hardware wallet sector since its founding in 2013, is credited with developing foundational technologies like the BIP-39 mnemonic seed phrase standard.

Sanders stressed that the industry should prioritize making self-custody more accessible through enhanced user experiences, educational resources, and robust backup systems. He concluded by stating that the ultimate goal is to achieve a user experience comparable to Web2 platforms, and that encouraging users to simply place their assets in ETFs would be the "worst outcome" for the industry.