Key facts
- Guinness is seeing increased demand worldwide.
- Global beer consumption is declining.
- Guinness is the most-sold draft beer in New York and Boston.
- Ireland and Britain remain significant markets for Guinness.
Guinness is experiencing a significant surge in demand, standing out against a global backdrop of declining beer consumption. The iconic stout has become the best-selling draft beer in major U.S. cities like New York and Boston, indicating a growing popularity beyond its established strongholds in Ireland and Britain. This trend suggests a resilience and perhaps a unique appeal of the Guinness brand in diverse markets.