Key facts
- Toyota's Kinto subscription service doubled its profits.
- The profit increase occurred in fiscal year 2025.
- Strong demand drove the profit growth.
- Younger drivers showed particular interest in the service.
- Popular models included the Yaris and Yaris Cross.
- The results indicate successful expansion of Toyota's mobility services.
Toyota's Kinto car subscription service has announced a doubling of its profits for fiscal year 2025. This significant financial growth is attributed to robust customer demand, with a notable surge in popularity among younger drivers. The service's success is further bolstered by the strong performance of key models, including the Yaris and the Yaris Cross, which have been frequently chosen by subscribers. The expansion of Kinto reflects Toyota's strategic focus on evolving mobility solutions and adapting to changing consumer preferences for flexible vehicle access over traditional ownership. The positive financial results suggest that Kinto is effectively capturing a growing market segment interested in subscription-based car usage.