Key facts
- Mars is launching a new M&M's variety in August.
- The new M&M's will be formulated without artificial dyes.
- The brown and blue colored M&M's will be removed.
- The change is in response to consumer demand for natural ingredients.
- The new colors will be derived from natural sources.
Mars is set to introduce a new M&M's variety in August that will be formulated without artificial dyes. This significant change to the popular candy will result in the removal of the brown and blue colored M&M's. The company is making this adjustment in response to growing consumer demand for products with more natural ingredients. The new M&M's will feature colors derived from natural sources, though specific details on these sources have not yet been released. This move by Mars signifies a broader trend in the food industry towards cleaner labels and fewer artificial additives. Consumers have increasingly expressed preferences for candies and snacks made with ingredients perceived as healthier or more natural. The removal of brown and blue, which have historically been popular colors, indicates Mars' commitment to adapting its products to evolving consumer expectations. The company has not yet specified if this change will affect other Mars products or if it is exclusive to M&M's.