Key facts
- Entain is exploring options for its Central and Eastern Europe joint venture.
- A potential sale to its partner EMMA Capital is being considered.
- The move is influenced by increased UK gambling taxes.
- Entain owns the Ladbrokes brand.
Entain, the company that owns the Ladbrokes brand, is currently exploring strategic options for its joint venture operations in Central and Eastern Europe. These options include the possibility of a full sale of the unit. Entain is reportedly in discussions with its joint venture partner, EMMA Capital, regarding a potential acquisition. This move comes at a time when Entain is experiencing increased financial pressure, largely attributed to higher gambling taxes implemented in the United Kingdom. The company's decision to review its CEE operations signals a potential shift in its business strategy as it navigates the evolving regulatory and tax landscape.