X, formerly Twitter, is actively competing with Meta for engineering talent, extending its recruitment efforts to Meta employees by promising superior workplace perks, specifically regarding office snacks. Nikitia Bier, a top product executive at X, publicly invited Meta employees, whom he described as 'neglected,' to apply for web and data engineering roles at X. Bier stated that X would 'match or even exceed any snack budget offer' made by Meta, which had recently announced plans to enhance its office kitchen offerings to improve employee morale following successive layoffs and strategic pivots.
X is advertising software engineering positions with salaries ranging from $180,000 to $440,000. The article contrasts the perceived high morale at X, partly attributed to its association with Elon Musk's xAI and SpaceX's successful IPO, with the challenges Meta has faced in maintaining workplace morale. The report notes that X has surpassed Meta in global company valuation, ranking sixth compared to Meta's twelfth.