Key facts
- Vogue World's 2025 event will be hosted in San Francisco.
- Anna Wintour cited San Francisco's diverse communities, arts, and innovation as reasons for the choice.
- The decision follows meetings between Wintour and San Francisco Mayor Daniel Lurie.
- Tech leaders were prominent sponsors and attendees at the recent Met Gala.
- Vogue has increasingly recognized tech figures, with Lauren Sanchez featured on its cover.
Vogue World is set to host its 2025 event in San Francisco, a decision that underscores the increasing influence of tech leaders within the fashion and cultural landscape. Anna Wintour, editor of Vogue, expressed her belief in celebrating cities like San Francisco, highlighting its diverse communities, artistic appreciation, and history of innovation and change.
The choice of San Francisco follows rumors sparked by Wintour's meetings with Mayor Daniel Lurie. This move also comes after a year of significant engagement between Vogue and the tech industry's elite. This year's Met Gala, co-chaired by Jeff Bezos and Lauren Sanchez, saw major tech companies like OpenAI, Meta, and Snap purchasing tables, with Google's Sergey Brin and Meta's Mark Zuckerberg also in attendance. Vogue's previous feature of Lauren Sanchez on its cover further solidified this connection, signaling an acknowledgment of tech leaders' cultural significance.
While San Francisco is globally recognized as a hub for technology and artificial intelligence, its traditional association with high fashion has been less pronounced compared to cities like New York, London, or Paris. The article contrasts the typical tech attire, exemplified by Alexandr Wang's casual interview outfit, with Mark Zuckerberg's recent efforts towards a more fashionable image, including attending a Prada show with his wife Priscilla Chan. Tech companies like OpenAI and Palantir have also entered the merchandise collaboration space, drawing inspiration from minimalist tech worker aesthetics.
The article suggests that San Francisco's unique environment, surrounded by nature and cooler temperatures, could inspire fashion designers. It anticipates potential future fashion trends influenced by the city's tech industry, such as "Claude-inspired terra cotta-colored gowns and Vogue-emblazoned quarter-zips."