Japanese owner Onward Kashiyama weighs options for British fashion brand Joseph

Japanese fashion group Onward Kashiyama is reportedly exploring its strategic options for the British luxury fashion brand Joseph. The brand, which has a significant global presence, was established in London in 1972 by Moroccan entrepreneur Joseph Ettedgui and his family.

Onward Kashiyama, a long-time license partner of Joseph in Asia, acquired the brand in May 2005 for approximately 140 million pounds. Joseph Ettedgui and his brother Franklin reportedly received an additional £20 million for their remaining shares and left the company at the end of 2005. In 2008, Joseph's sales were nearly EUR 82 million.

The brand grew from a small shop in Chelsea to over 20 stores in London, with additional outlets in New York City, Paris, Leeds, and Manchester. Joseph stores were known for championing up-and-coming designers and were among the first to combine retail with a restaurant space. The brand has also received multiple British Fashion Awards.

Onward Kashiyama operates Joseph as part of its overseas business, which also includes brands like J. Press in the U.S. and various brands manufactured in Asia. The company aims to reinforce Joseph's market positioning and strengthen its online business for global expansion.