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Swiss First adds gourmet hot dog to first-class menu

Created at 30 Jun · 9:10 AM1 source
IN SHORT

Swiss International Air Lines is offering a gourmet hot dog, created by Winterthur-based takeaway Frau Hund, in its SWISS First class cabins on flights departing Switzerland until September 1.

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Key Numbers

35,000 feetaltitude for hot dog testing

Who's Involved

Swiss International Air Lines
airline offering gourmet hot dog in first class
Frau Hund
gourmet takeaway creating the hot dog
Chris Maurer
co-founder of Frau Hund
Alex Prack
co-founder of Frau Hund
Swiss First adds gourmet hot dog to first-class menu

↳ Why This Matters

This initiative highlights a trend of airlines incorporating unique, high-quality comfort foods into their premium cabin offerings, aiming to differentiate their passenger experience beyond traditional fine dining.

Key facts

  • Swiss International Air Lines has introduced a gourmet hot dog to its SWISS First in-flight dining menu.
  • The 'Bastardo' hot dog is a creation of Winterthur-based gourmet takeaway Frau Hund, founded by chefs Chris Maurer and Alex Prack.
  • The hot dog includes a Swiss-made sausage, coleslaw, apple chutney, sour cream, and roasted walnuts on a Swiss multigrain roll.
  • The offering is available on all flights departing from Switzerland until September 1, 2026.
  • The bun was redesigned to ensure it stands upright on the airline's porcelain tableware.

Swiss International Air Lines is elevating its first-class dining experience by adding a gourmet hot dog to its in-flight menu. The "Bastardo" hot dog, created by Winterthur-based gourmet takeaway Frau Hund, founded by chefs Chris Maurer and Alex Prack, will be available on all flights departing from Switzerland until September 1.

This premium offering reinvents the classic fast food with a Swiss-made sausage, topped with coleslaw, apple chutney, sour cream, and roasted walnuts, all served on a Swiss multigrain roll. The collaboration came about after SWISS approached Frau Hund with the challenge of creating a premium hot dog suitable for consumption at high altitudes.

Chefs Maurer and Prack expressed pride in the partnership, seeing it as an opportunity to expand their reach globally and to challenge perceptions of what a hot dog can be. They noted that the bun required a redesign to ensure it remained stable and upright on the airline's porcelain tableware, aligning with SWISS's high standards for presentation and quality.

Frequently asked questions

The 'Bastardo' is a gourmet hot dog created by Frau Hund for SWISS First class, featuring a Swiss sausage with coleslaw, apple chutney, sour cream, and walnuts on a multigrain roll.

It is available on SWISS First class flights departing from Switzerland until September 1.

The hot dog was created by chefs Chris Maurer and Alex Prack from the Winterthur-based gourmet takeaway Frau Hund.

What Happens Next

01The 'Bastardo' hot dog will be available until September 1.

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Cadence

How It Developed

Swiss International Air Lines added a gourmet hot dog to its first-class menu.
The hot dog, named 'Bastardo', is created by chefs Chris Maurer and Alex Prack of Frau Hund.
It features a Swiss-made sausage, coleslaw, apple chutney, sour cream, and roasted walnuts on a Swiss multigrain roll.
The bun was redesigned to stand upright on tableware.
The offering is available on flights departing Switzerland until September 1.

Sources

T1
Hot dogs in first class? Fast food classic goes gourmet on Swiss First’s in-flight menuEuronews

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