Key facts
- Studio 55 has established a partnership between Poppi and ITV Studios for "Love Island USA" and "Love Island UK."
- The deal involves in-show placements for the beverage brand.
- Poppi's partnership with Studio 55 is being extended to the US retail market and UK experiences.
- Future international rollouts are planned.
ITV Studios' global brand partnership agency, Studio 55, has successfully brought together the brand Poppi and broadcast partners Peacock and ITV for a transatlantic partnership centered around the popular reality television show "Love Island." This collaboration will feature in-show placements for Poppi on both "Love Island USA" and "Love Island UK." The deal signifies an extension of Poppi's existing partnership with Studio 55, now encompassing the US retail market and various UK experiences. Studio 55 also has plans for a broader international rollout of this partnership in the future. The announcement was made from London and Los Angeles on June 4, 2026.