Key facts
- McDonald's is launching new World Cup meals.
- The promotion includes nine collectible cups.
- The cups feature soccer icons such as David Beckham and Thierry Henry.
McDonald's is rolling out new meals in conjunction with the World Cup. As part of this promotion, customers can receive one of nine collectible cups. These cups are designed with the faces of famous soccer players, including David Beckham and Thierry Henry. The fast-food chain aims to drive repeat traffic through this campaign. McDonald's is also incorporating Squishmallows into its World Cup marketing strategy.