Key facts
- Starbucks has cut corporate jobs in its London and Hong Kong offices.
- This decision is part of a broader strategy to increase licensee control over stores outside North America.
Starbucks has reduced its corporate workforce in London and Hong Kong. This move aligns with the company's strategy to grant greater operational control of its stores to licensees in international markets, excluding North America. The company aims to streamline operations and potentially enhance efficiency by shifting responsibilities to its partners in these regions.