Side CEO bets on independent brokerages, launches SideOS platform

To support this vision, Side has launched SideOS, its internal operating system, to external firms. Previously exclusive to the over 600 real estate companies already operating under Side's umbrella, the platform is now available for licensing to large independent and franchise-affiliated brokerages. This marks the first time Side has opened its technology to the broader industry, allowing these firms to retain their own branding, licenses, and leadership.

Gal explained that the decision to license SideOS was driven by inquiries from independent brokerage owners, franchisees, and even corporate firms seeking to understand and replicate Side's operational success. The company dedicated the past year to adapting the platform to function independently of Side's brokerage supervision, ensuring compliance with state legislators and real estate departments.

Side aims to level the playing field by providing independent firms with the operational efficiency and technological capabilities typically available only to larger national companies. Gal hopes this will enable independent brokerages not only to survive but to thrive in the evolving real estate landscape.