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Komeda's Coffee to Open First Bangkok Store in Southeast Asia Expansion

Created at 13 Aug · 3:07 PM1 source↑ Market-relevant
IN SHORT

Japanese chain operator Komeda Holdings announced it will open its first "Komeda's Coffee" store in Bangkok, Thailand, within 2026. This move is part of the company's strategy to expand its overseas Asian network, aiming for 180 stores by February 2031.

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Key Numbers

180target overseas stores by Feb 2031
81current overseas stores (as of July 2026)
1,160total global stores (as of July 2026)
6 million Thai bahtcapital of Thai subsidiary

Who's Involved

Komeda Holdings
Japanese chain operator expanding into Southeast Asia
KOMEDA COFFEE (Thailand) Co., Ltd.
Thai subsidiary established for market entry
Yuichi Amari
President and CEO of Komeda Holdings
Komeda's Coffee to Open First Bangkok Store in Southeast Asia Expansion

↳ Why This Matters

Komeda's expansion into Thailand marks a significant step in its international growth strategy, aiming to leverage the burgeoning Southeast Asian market and increase its global store count by over 100% in the next five years.

Key facts

  • Komeda Holdings will open its first Komeda's Coffee store in Bangkok, Thailand, within 2026.
  • The store will be located in the Exchange Tower, a prime business area near BTS Asok and MRT Sukhumvit stations.
  • Komeda established a Thai subsidiary in June 2026 to facilitate its expansion.
  • The menu will include Japanese favorites like "Komeda Blend" coffee and "Shiro-no-waal," plus original items for the Thai market.
  • The company aims to reach 180 overseas stores by February 2031.

    • Komeda Holdings, a Japanese chain operator, announced its entry into Thailand with the opening of its first "Komeda's Coffee" store in Bangkok within 2026. The new outlet will be situated in the Exchange Tower, a prominent office building in the city's central business district, near the BTS Asok and MRT Sukhumvit stations.

    The company established a local subsidiary, KOMEDA COFFEE (Thailand) Co., Ltd., in June 2026 to spearhead its operations in the Thai market. This expansion into Thailand is a key component of Komeda's broader strategy to grow its overseas Asian network, which currently comprises 81 stores across Taiwan, Shanghai, Hong Kong, Indonesia, and Singapore. The group aims to significantly increase its international footprint to 180 stores by February 2031.

    At the Bangkok store, customers can expect to find Komeda's signature offerings, including its "Komeda Blend" coffee, the popular "Morning Service" which provides complimentary toast and a boiled egg with drink orders, and the "Shiro-no-waal" dessert. The company also plans to develop original menu items that cater to the local Thai palate and culinary culture.

    Komeda Holdings operates a total of 1,160 stores globally as of the end of July 2026, with 1,079 located in Japan.

    Frequently asked questions

    The store is scheduled to open within 2026.

    It will be located in the Exchange Tower, a large office building in Bangkok's central business district, near BTS Asok and MRT Sukhumvit stations.

    Komeda aims to have 180 overseas stores by February 2031.

    The store will offer "Komeda Blend" coffee, the "Morning Service" (complimentary toast and boiled egg), and the "Shiro-no-waal" dessert, along with original Thai menu items.

    What Happens Next

    01The "Komeda's Coffee Asoke Exchange Tower" store is scheduled to open within 2026.

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    Cadence

    How It Developed

    Komeda Holdings announced plans to open its first "Komeda's Coffee" store in Bangkok, Thailand.
    The new store will be located in the Exchange Tower, a major office building in Bangkok's central business district.
    Komeda established a Thai subsidiary, KOMEDA COFFEE (Thailand) Co., Ltd., in June 2026 to prepare for market entry.
    The store will offer signature items like "Komeda Blend" coffee, the "Morning Service" complimentary toast and boiled egg, and the "Shiro-no-waal" dessert, alongside original menu items tailored to lo
    The company aims to expand its overseas presence to 180 stores by February 2031, with Thailand being the sixth overseas location and a key part of its ASEAN expansion strategy.

    Sources

    T1
    Japan's Komeda's Coffee to open first Bangkok store in Southeast Asia pushNikkei Asia
    T2
    コメダhd、タイ・バンコクに初出店 オリジナルメニューも開発nikkei.com
    T2
    コメダ珈琲店がタイ初出店、バンコク・アソーク「Exchange Tower」に2026年内オープンthaich.net
    T2
    コメダ珈琲店、タイ王国に初出店!アソーク「Exchange Tower」に2026年内オープン!（予定）x-bomberth.com

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