Key facts
- Sainsbury's has ceased selling brown eggs.
- Reports indicate customers were swapping premium brown eggs with cheaper varieties.
- An investigation is examining the production of premium brown eggs.
- The premium brown eggs, such as Burford Browns, were priced at £4 for six large ones.
Supermarket chain Sainsbury's has ceased selling brown eggs following reports of customer dissatisfaction. Shoppers have expressed dismay over incidents where premium brown eggs, priced at £4 for a pack of six large ones, were allegedly removed from their boxes and replaced with cheaper alternatives. This development has prompted an investigation into the production and authenticity of these 'wholesome looking' and 'deep, golden yolk' eggs, particularly the popular middle-class favourite, Burford Browns.