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Robinhood Co-Founder Buys Ferrari Luce EV

Created at 8 Jul · 9:10 AM1 source
IN SHORT

Robinhood co-founder Baiju Bhatt is purchasing the Ferrari Luce, an electric vehicle that has drawn criticism for deviating from the brand's traditional sports car image. Bhatt cited his admiration for designer Jony Ive and the car's unique blend of new and vintage elements as reasons for his purchase.

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Key Numbers

$6.6 billionBaiju Bhatt's net worth
1,035 horsepowerFerrari Luce power output
$640,000Ferrari Luce starting price
2.5 seconds0 to 62 mph acceleration time

Who's Involved

Baiju Bhatt
Robinhood co-founder and founder of Cowboy Space Corporation
Jony Ive
Former Apple design chief whose firm LoveFrom worked on the Ferrari Luce
Ferrari
Luxury sports car manufacturer launching its first electric model
Robinhood Co-Founder Buys Ferrari Luce EV

↳ Why This Matters

The purchase of the Ferrari Luce by a prominent figure like Baiju Bhatt highlights the evolving landscape of luxury automotive design and the challenges faced by established brands in transitioning to electric vehicles, even as it draws criticism from traditionalists.

Key facts

  • Robinhood co-founder Baiju Bhatt is buying the Ferrari Luce electric vehicle.
  • Bhatt is a fan of designer Jony Ive, whose firm LoveFrom worked on the car.
  • The Luce is described as a four-door, five-seat electric Ferrari with 1,035 horsepower.
  • The car has a starting price of approximately $640,000 and accelerates from 0 to 62 mph in about 2.5 seconds.
  • Bhatt intends for his wife to drive the Luce, referring to it as a 'baby-mobile'.

Robinhood co-founder Baiju Bhatt has announced his intention to purchase the Ferrari Luce, an electric vehicle that has sparked controversy among brand enthusiasts. Bhatt, whose net worth is estimated at $6.6 billion, stated his decision was largely influenced by his admiration for famed designer Jony Ive, whose firm LoveFrom contributed to the car's development.

Bhatt acknowledged the polarizing nature of the Luce, noting that Ferrari's foray into electric vehicles marks a significant departure from its V-12 engine legacy. He expressed appreciation for the car's "unexpected elements," including its interior design and exterior panels, and its "unexpected balance of new and vintage."

The Ferrari Luce is described as a four-door, five-seat electric model boasting 1,035 horsepower and a starting price of approximately $640,000. It can accelerate from 0 to 62 mph in about 2.5 seconds. Despite its performance capabilities, Bhatt humorously suggested it would likely be driven by his wife and serve as a "baby-mobile."

For his personal daily driver, Bhatt plans to continue using Ferrari's new manual-shifting 12Cilindri Manuale, expressing enthusiasm for the return of the "third pedal" after a 14-year hiatus for manual transmissions in Ferrari models. Bhatt indicated he would disregard online criticism, preferring to experience the car himself before forming a final judgment.

Frequently asked questions

Baiju Bhatt is a co-founder of the financial services company Robinhood and the founder of Cowboy Space Corporation, an orbital-infrastructure startup.

The Ferrari Luce is Ferrari's first fully electric, four-door, five-seat model, featuring 1,035 horsepower and a design influenced by Jony Ive's firm, LoveFrom.

The Luce is controversial because it represents a significant departure from Ferrari's traditional identity, which is built around internal-combustion engine sports cars, and its design has drawn comparisons to less exotic EVs.

Forbes estimates Baiju Bhatt's net worth to be $6.6 billion.

What Happens Next

01Bhatt will take delivery of his Ferrari Luce.
02Ferrari continues to navigate the market reception of its first fully electric model.

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Cadence

How It Developed

Robinhood co-founder Baiju Bhatt announced his intention to purchase the Ferrari Luce.
Bhatt cited his admiration for designer Jony Ive and the car's unique design elements.
The Ferrari Luce is a four-door, five-seat electric vehicle with 1,035 horsepower.
Bhatt plans to use the car as a 'baby-mobile' for his wife to drive.
He will continue to use the Ferrari 12Cilindri Manuale as his daily driver.

Sources

T1
Robinhood's cofounder says he's buying a Ferrari Luce as a 'baby-mobile'Business Insider

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