Key facts
- Partiful hosted a party during New York Tech Week.
- The party was to celebrate the launch of Partiful's ticketing feature.
- Partiful will now generate revenue from service fees on ticket sales.
- The event featured free cigarettes, a Smarties-filled bong competition, and retro tech accessories.
- Partiful has raised over $27 million since its 2020 launch.
Partiful, a social app designed for party planning, recently hosted its own event during New York Tech Week. The party served as a celebration for the startup's new ticketing feature, which allows them to generate revenue through service fees on ticket sales. CEO Shreya Murthy explained that this move is a significant step towards monetizing the platform. The event itself aimed to embody the company's brand, resembling a New York house party more than a typical Tech Week mixer. Attendees enjoyed an open bar, free skinny cigarettes, and a competition to guess the number of Smarties candies packed into a bong, with the winner receiving the bong. Partiful employees also sported retro tech accessories, including a Tamagotchi necklace. The startup has secured over $27 million in funding since its launch in 2020, with investor Andreessen Horowitz requiring events on its New York Tech Week calendar to use Partiful. The company's strategy focuses on creating a casual, social atmosphere for users and industry insiders to connect.