Key facts
- NBA Finals Game 1 viewership increased by 90% compared to last year.
- The viewership increase is linked to star players Victor Wembanyama and Jalen Brunson.
- This viewership level is the highest in eight years.
The opening game of the NBA Finals saw a significant surge in viewership, with a 90% increase compared to the series opener from the previous year. This boost in audience numbers is being attributed to the star power of prominent players such as Victor Wembanyama and Jalen Brunson. The viewership levels achieved are reportedly the highest since the highly anticipated finals matchup between LeBron James and Stephen Curry, which took place eight years ago.