Key facts
- Monzo has become the official banking partner of The Hundred.
- The sponsorship aims to enhance the competition's accessibility and inclusivity.
- Monzo will feature in-stadium branding during DRS calls.
- The digital bank also sponsors Coventry City.
- The Hundred is entering a new phase with new ownership and player auctions.
Monzo has partnered with The Hundred, the English cricket competition, ahead of its sixth season. The digital bank will serve as the official banking partner, aiming to enhance the competition's accessibility and appeal to modern, digitally engaged audiences. This collaboration includes in-stadium branding during Decision Review System (DRS) implementations. Monzo also holds the main sponsorship for Coventry City, who are set to return to the Premier League. Ben Bradley, head of commercial partnerships for The Hundred, expressed delight in welcoming Monzo, highlighting the brand's alignment with the competition's goals of inclusivity and relevance. Charlotte Ford, Monzo's senior director of brand, content and partnerships, stated excitement about the collaboration, emphasizing Monzo's pride in featuring alongside top cricketers and engaging with the competition's fanbase. The partnership comes as The Hundred enters a new era with new ownership structures for its franchises, including a recent sale to overseas investors, rebrands for some teams, and the introduction of player auctions for both men's and women's competitions. Monzo joins other sponsors such as Compare The Market, KP Snacks, Toyota, Sage, and Vitality.