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Mazda CX-5 Redesign Faces US Market Challenges Amid Hybrid Preference

Created at 5 Aug · 4:31 PM1 source↑ Market-relevant
IN SHORT

Mazda's redesigned CX-5 is encountering mixed reception in the U.S. market, struggling against rivals while a hybrid model sees strong sales due to rising gas prices. Consumer Reports highlights several drawbacks in the new CX-5, including its touchscreen-only controls and engine noise.

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Key Numbers

140,000Mazda CX-5s sold in the past 12 months
400,000Honda CR-Vs sold in the past 12 months
423,000Toyota RAV4s sold in the past 12 months

Who's Involved

Mazda Motor
Automaker facing mixed U.S. market results for its CX-5 model
Consumer Reports
Publication highlighting drawbacks in the redesigned 2026 Mazda CX-5
Honda
Rival automaker with strong sales for its CR-V model
Toyota
Rival automaker with strong sales for its RAV4 model
Mazda CX-5 Redesign Faces US Market Challenges Amid Hybrid Preference

↳ Why This Matters

The mixed performance of Mazda's CX-5 in the U.S. market highlights shifting consumer preferences towards fuel efficiency and the challenges of redesigning popular models. Consumer Reports' critical assessment suggests potential headwinds for the new CX-5, impacting Mazda's profit outlook despite efforts to enhance safety features.

Key facts

  • Mazda's redesigned CX-5 is experiencing weaker sales in the U.S. compared to its hybrid models.
  • Rising gasoline prices are driving consumer preference towards hybrid vehicles.
  • Consumer Reports noted that the 2026 CX-5 features touchscreen-only controls, a departure from its previous button-based system.
  • The CX-5's sales volume is considerably lower than key competitors such as the Honda CR-V and Toyota RAV4.
  • Mazda has made advanced driver assistance features standard on the new CX-5, including Rear Automatic Emergency Braking and Blind Spot Assist.

Mazda Motor is experiencing a divergence in its U.S. sport utility vehicle sales, with its redesigned CX-5 model underperforming while its hybrid offerings see robust demand, a trend attributed to rising gasoline prices. Despite the CX-5's reputation for being a sportier and more enjoyable driving option within the compact SUV segment, and often delivering a luxury-like experience at a lower price point, its sales figures significantly trail those of competitors like the Honda CR-V and Toyota RAV4. Over the past year, Honda sold nearly 400,000 CR-Vs and Toyota sold over 423,000 RAV4s, compared to Mazda's just under 140,000 CX-5 sales.

Consumer Reports has identified several areas of concern with the newly redesigned 2026 Mazda CX-5. A significant shift involves the interior controls, which have moved from physical buttons and knobs to a touchscreen-based system. This change, particularly the elimination of a volume knob in favor of an on-screen slider, has been criticized as a step backward in usability. Adjusting climate controls also requires navigating through menu structures, adding complexity. The engine has also been noted for its noise.

However, Mazda is enhancing the CX-5's safety features for 2026, making an advanced suite of i-Activsense® driver assistance systems standard. These include Rear Automatic Emergency Braking, Rear Cross Traffic Braking, Forward Turn-Across Traffic Braking, Emergency Lane Keeping, Blind Spot Assist, Traffic Sign Recognition, and Mazda Radar Cruise Control with speed limit assist. Additionally, an available Cruising and Traffic Support with Lane Change Assist feature and an enhanced 360° View Monitor are offered.

Frequently asked questions

Consumer Reports noted that the new CX-5 features touchscreen-only controls, a departure from its previous user-friendly button system, and that the engine can be noisy.

The Mazda CX-5 sold just under 140,000 units in the past 12 months, significantly trailing competitors like the Honda CR-V (nearly 400,000) and Toyota RAV4 (over 423,000).

Standard safety features include Rear Automatic Emergency Braking, Rear Cross Traffic Braking, Forward Turn-Across Traffic Braking, Emergency Lane Keeping, Blind Spot Assist, Traffic Sign Recognition, and Mazda Radar Cruise Control with speed limit assist.

What Happens Next

01Consumer Reports will complete its extensive, multimonth testing of the 2026 Mazda CX-5.

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Cadence

How It Developed

Mazda's redesigned CX-5 is facing challenges in the U.S. market.
Hybrid models are gaining popularity due to rising gasoline prices.
Consumer Reports identified several issues with the 2026 CX-5, including touchscreen-only controls and engine noise.
The CX-5's sales volume significantly trails competitors like the Honda CR-V and Toyota RAV4.
Mazda is equipping the new CX-5 with an enhanced suite of standard advanced driver assistance features.

Sources

T1
Mazda's redesigned CX-5 lags in US market as gas prices favor hybridsNikkei Asia
T2
5 Reasons to Avoid the 2026 Mazda CX-5 Now - Consumer Reportsconsumerreports.org
T2
2026 Mazda CX-5 MPG: How It Compares to Rivalsgoteammazda.com
T2
2026 Mazda CX-5 Crossover SUV | Mazda USAmazdausa.com

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