Key facts
- Mattel reported a second-quarter adjusted profit of 1 cent per share, below the 4 cents estimated by analysts.
- The company's net sales for the three months ended June 30 were $1.12 billion, surpassing the $1.10 billion estimate.
Mattel reported a second-quarter adjusted profit of 1 cent per share, missing analyst expectations of 4 cents. Net sales, however, exceeded estimates at $1.12 billion, driven by demand for traditional toys despite broader consumer spending cuts.

The results highlight the impact of broader economic pressures on consumer spending for non-essential goods like toys, affecting Mattel's profitability despite resilient sales.
Mattel fell short of Wall Street's profit expectations for the second quarter, as consumers reduced discretionary spending amid a slowdown in the traditional toy market. The company reported an adjusted profit of 1 cent per share for the three months ended June 30, missing the consensus estimate of 4 cents per share. This decline in profit comes as consumers are cutting back on classic toys, favoring digital and tabletop games, and facing economic uncertainty that squeezes household budgets.
Despite the profit miss, Mattel's net sales for the quarter reached $1.12 billion, exceeding analysts' estimates of $1.10 billion. Advertising and promotion expenses increased by 11% during the period. The company has maintained its annual forecasts, expecting adjusted profit to be between $1.27 and $1.39 per share and net sales to grow by 3% to 6%.