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Mitsubishi Motors to expand Pajero SUV revival with midsize model

Created at 4 Aug · 7:51 PM1 source↑ Market-relevant
IN SHORT

Mitsubishi Motors plans to launch a midsize version of its revived Pajero SUV in Japan by fiscal 2028, aiming to bolster its off-road brand and increase domestic sales. A compact version is also planned.

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Key Numbers

2028fiscal year for midsize Pajero launch
2026autumn for Pajero world premiere
3.25 millioncumulative global sales of Pajero series
12Dakar Rally victories for Pajero
¥47.4 billionannual impact of US tariffs on operating profit

Who's Involved

Mitsubishi Motors
automaker planning Pajero SUV revival and midsize model launch
Takao Kato
CEO of Mitsubishi Motors, unveiled midterm business plan
Nissan
partnering with Mitsubishi for US midsize pickup truck
Mitsubishi Motors to expand Pajero SUV revival with midsize model

↳ Why This Matters

Mitsubishi Motors is leveraging its iconic Pajero nameplate to revitalize its product lineup and drive sales, particularly in its domestic market, while also strategically re-entering key international segments like the U.S. pickup truck market.

Key facts

  • Mitsubishi Motors plans to introduce a midsize Pajero SUV in Japan as early as fiscal 2028.
  • A compact Pajero model is also planned.
  • The revived Pajero will be unveiled in autumn 2026.
  • The new Pajero will utilize the Triton pickup truck's ladder frame.
  • Mitsubishi Motors aims to enhance its brand image through off-road models.
  • The automaker is also collaborating with Nissan to enter the U.S. midsize pickup market.

Mitsubishi Motors is set to expand its revived Pajero SUV line with a midsize model planned for launch in Japan by fiscal 2028, followed by a compact version. This strategy aims to strengthen the automaker's off-road brand image and boost domestic sales.

The all-new Pajero is scheduled for a world premiere in autumn 2026. It will be built on the robust ladder frame of the Triton pickup truck, with specific development for the cabin and suspension to deliver both off-road capability and a comfortable ride. The Pajero series, which includes models like the Pajero Mini, Junior, and iO, has a history of over 3.25 million cumulative global sales and 12 Dakar Rally victories.

This revival is part of Mitsubishi's broader midterm business plan, which also includes entering the U.S. midsize pickup segment through a collaboration with Nissan. The company intends to rebuild its U.S. dealer network and enhance brand strength by focusing on off-road models. US tariffs have significantly impacted Mitsubishi's operating profit, with the company seeking to recover profitability through these strategic product and market initiatives.

Frequently asked questions

The all-new Pajero is scheduled to make its world premiere in autumn 2026.

Mitsubishi Motors plans to launch a midsize version of the Pajero by fiscal 2028, followed by a compact version.

The new Pajero will be built on the robust ladder frame of the Triton pickup truck.

US tariffs have erased a third of Mitsubishi's operating profit, impacting its financial results.

What Happens Next

01The all-new Pajero will make its world premiere in autumn 2026.
02A midsize Pajero model is planned for launch in Japan by fiscal 2028.
03A compact Pajero model is also planned.
04Mitsubishi Motors will enter the U.S. midsize pickup segment through collaboration with Nissan.

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Cadence

How It Developed

Mitsubishi Motors announced plans to launch a midsize Pajero SUV in Japan by fiscal 2028.
A compact version of the Pajero is also planned.
The all-new Pajero will be unveiled in autumn 2026.
The new Pajero will be built on the Triton pickup truck's ladder frame.
Mitsubishi Motors is also planning to enter the U.S. midsize pickup segment with a Nissan-built truck.
The company aims to strengthen its brand by focusing on off-road models.
US tariffs have significantly impacted Mitsubishi's operating profit.

Sources

T1
Mitsubishi Motors to expand Pajero SUV revival with midsize modelNikkei Asia
T2
Mitsubishi US Pickup From Nissan, Pajero SUV Revivalgoodcarbadcar.net
T2
Mitsubishi Motors To Debut the All-New Pajero Cross-Country SUV in ...mitsubishi-motors.com
T2
Everything We Know About The 2027 Mitsubishi Pajero Revivalridereverie.com

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