Key facts
- LG Electronics is expanding its commercial laundry appliance business in Southeast Asia.
- LG Electronics has partnered with Trendy Wash, Thailand's second-largest laundromat franchise, to supply over 1,000 stores.
- LG Electronics' commercial laundry appliance sales in Southeast Asia increased by 60% in 2025.
- Samsung Electronics and Alliance Laundry Systems are also targeting the growing Southeast Asian market.
- LG Electronics utilizes its Inverter DD motor and LaundryCrew platform for commercial laundry solutions.
Demand for commercial washing machines is surging in Southeast Asia, driven by an expanding middle class and favorable climate conditions, attracting major appliance manufacturers like LG Electronics, Samsung Electronics, and Alliance Laundry Systems.
LG Electronics has significantly increased its presence, partnering with Trendy Wash, Thailand's second-largest laundromat franchise, to supply its commercial washers and dryers to 630 existing stores and an additional 400 planned for this year, totaling over 1,000 locations. The company reported a 60% rise in commercial laundry appliance sales in Southeast Asia in 2025, with Thailand's sales more than doubling and the Philippines seeing a 1.5-fold increase.
To support this growth, LG Electronics is strengthening local distribution channels in the Philippines and has opened a smart laundry reference store, Be Laundry, in Hanoi, Vietnam, in collaboration with a local partner. The company is also expanding its "LG Professional" lineup in Europe and has increased supply volumes to major laundry solutions companies in North America.
LG Electronics highlights its technological advantages, including its Inverter DD motor for reduced vibration and improved efficiency, and its LaundryCrew platform for remote store management and diagnostics. Samsung and Alliance Laundry Systems, which supplies Speed Queen washers, are also noted as players in this growing market.
The global commercial laundry market is projected to reach approximately $10.8 billion by 2032, according to market research firm SkyQuest.