Key facts
- Lululemon apologized for a yoga event at the Great Wall.
- The event used Japanese Taiko drums instead of traditional Chinese instruments.
- The controversy involved actor and brand ambassador Zhu Yilong.
- Lululemon withdrew promotional materials for the event.
Lululemon Athletica Inc. has issued an apology and removed promotional materials for a high-profile yoga event held at the Great Wall. The company faced significant online criticism for featuring Japanese Taiko drums in its marketing campaign, which was initially promoted as a celebration of Chinese drumming. The controversy centered on a flagship campaign starring actor and Lululemon brand ambassador Zhu Yilong, which sparked backlash in mid-June.