Key facts
- Stephen Curry signed a 10-year sneaker deal with Li-Ning.
- The partnership is focused on brand co-creation and future development.
- Curry previously had a 13-year partnership with Under Armour.
- The deal was announced on June 3, 2026.
Stephen Curry, a four-time NBA champion, has signed a long-term, 10-year sneaker deal with the Chinese brand Li-Ning. This new partnership, announced on June 3, 2026, follows the conclusion of his 13-year collaboration with Under Armour in November. The agreement with Li-Ning emphasizes a strategy of long-term brand co-creation and will concentrate on the future development of both entities' brands. Curry Brand, co-founded by the NBA star, is also a party to this new venture.