Key facts
- Kraft is launching a TSA-compliant ranch dressing kit for travelers.
- The kit includes a clear, quart-sized bag, ranch packets, and a ranch bottle-inspired luggage tag.
- The product responds to a viral trend of international soccer fans' interest in ranch dressing.
- The TSA has acknowledged the trend, reminding travelers that ranch is a liquid subject to carry-on restrictions.
- Details on the kit's availability will be shared on Kraft's @KraftSauces Instagram account.
Kraft is capitalizing on a viral trend among international soccer fans by releasing a limited-edition "Kraft TSA-Compliant Ranch" kit. The kit is designed for travelers who want to bring the condiment with them, featuring a clear, TSA-approved quart-sized bag filled with ranch dressing packets, along with a ranch bottle-inspired luggage tag.
The move comes after videos of fans enthusiastically sampling ranch dressing gained significant traction online. The Transportation Security Administration even joined the conversation on social media, humorously reminding travelers that ranch dressing is classified as a liquid and subject to standard carry-on regulations.
Kraft has indicated that further details regarding the availability of the TSA-Compliant Ranch kit will be announced on their @KraftSauces Instagram account.