Key facts
- KFC's global chief concept officer, Christophe Poirier, believes brands are overly focused on Gen Z.
- Poirier advocates for brands to remain relevant across all generations rather than targeting a specific demographic.
- KFC is undergoing a global brand overhaul, including new menu items and a beverage platform called Kwench by KFC.
- The company aims for continuous evolution to maintain relevance over time.
- Recent trends indicate positive year-over-year growth in KFC visits per location in the US.
KFC's global chief concept officer, Christophe Poirier, has stated that brands are too focused on appealing to Generation Z, arguing that the goal should be to remain relevant across all generations. Poirier believes that brands can become too fixated on chasing a specific demographic, and that KFC's strategy is to adapt to changing consumer habits without losing its core identity.