Key facts
- Jeep brand and Marvel have launched a new campaign called 'The Original Superheroes'.
- The campaign celebrates Jeep's 85th anniversary.
- Captain America iconography is featured on the Jeep Wrangler America250 edition.
This collaboration between the Jeep brand and Marvel aims to leverage popular superhero imagery to celebrate Jeep's 85th anniversary. The campaign, named 'The Original Superheroes,' will feature specific design elements, such as Captain America iconography, on the Jeep Wrangler America250 edition, aiming to connect with consumers through shared themes of adventure and heroism.