Key facts
- Pernia's Pop-Up Studio opened a 20,000-square-foot flagship store on Madison Avenue in New York.
- Designer Payal Singhal launched her 'Shahnameh' collection at the event.
- South Asian Fashion Week and The Culture Tree collaborated to host a panel discussion.
- The event highlighted the increasing global influence and market expansion of South Asian fashion.
- Leaders from fashion, beauty, media, and the South Asian community attended.
Indian fashion's growing global presence was celebrated at a curated event in New York City, coinciding with the launch of Pernia's Pop-Up Studio's new 20,000-square-foot flagship store on Madison Avenue. Designer Payal Singhal showcased her latest collection, 'Shahnameh,' at the grand opening.
South Asian Fashion Week (SAFW), in collaboration with The Culture Tree, organized a panel discussion that emphasized the increasing dominance of Indian fashion on the international stage. Singhal reflected on her 25-year journey in New York, noting the significant shift in global recognition for South Asian fashion, highlighted by the prominent location of the new store opposite Dior.
The panel explored the globalization of South Asian culture, fashion, and identity, examining the impact of media and digital platforms on consumer behavior and the expansion of South Asian design into the global luxury market. Anish Melwani, former Chairman and CEO of LVMH (North America), commented that while the current moment feels sudden, it is the culmination of over two decades of increasing comfort with and recognition of South Asians in positions of power.
Leaders from various industries, including fashion, beauty, and media, gathered for the event. Anu Sehgal, CEO of The Culture Tree, stated that the collaboration reflects the growing global influence of contemporary South Asian culture and celebrates the creativity and entrepreneurship of the diaspora. SAFW, founded by Shipra Sharma, aims to build a global platform for South Asian creativity, with plans to expand to other fashion capitals worldwide.