Key facts
- A survey by ProNearMe found 61% of women in Delhi-NCR have switched to verified service platforms from local technicians in the past two years.
- Verified service providers charge 10% to 18% more for comparable work compared to local alternatives.
- Consumers are increasingly paying for a package of assurances including verified identity checks, transparent pricing, and customer support.
- Women represent the majority of respondents and service bookings on the ProNearMe platform.
- Approximately one in seven older women surveyed had service bookings paid for with cards billed outside India, indicating remote management.
A survey by home services platform ProNearMe indicates a significant shift in Indian consumer behavior, with a growing willingness to pay a premium for trust and certainty in home services. Traditionally reliant on informal networks and local technicians, consumers are increasingly opting for verified service providers, even at a higher cost.