Key facts
- Hotel Okura will open its first hotel in Turkey in 2028.
- The hotel will be named Hotel Okura Thermal Resort & Spa Cappadocia.
- The property will combine restored historic buildings with new construction.
- Future expansion plans include cities such as Istanbul.
Japan's Hotel Okura is preparing to enter the Turkish market with its first property, scheduled to open in 2028. The hotel, to be named Hotel Okura Thermal Resort & Spa Cappadocia, will be situated in a region known for its historic stone buildings, which will be restored and integrated with new construction. Following this initial launch, the company has expressed intentions to expand its presence to other major Turkish cities, including Istanbul, in the years to come. This move signifies Hotel Okura's strategy to extend its global reach and introduce its renowned Japanese hospitality, characterized by 'omotenashi' (exceptional service and attention to detail), to a new international market.