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GM takes $10.9B EV strategy reset charge, says worst is over

Created at 21 Jul · 4:26 PM1 source↑ Market-relevant
IN SHORT

General Motors recorded a $2.3 billion EV-related charge in the latest quarter, bringing its total EV reset costs to $10.9 billion. The automaker is slowing its EV build-out and increasing production of gas-powered vehicles.

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Key Numbers

$10.9 billiontotal EV strategy reset costs
$2.3 billionEV-related charge in most recent quarter
2021year CEO predicted EV sales surpassing Tesla
2025year for next-gen Cadillac ICE vehicles
150,000EVs sold by GM last year
590,000EVs delivered by Tesla last year
31,000fewer EVs shipped to dealerships in North America year-over-year
30,000more gas-powered vehicles shipped to dealerships in North America year-over-year
3%stock price jump after earnings

Who's Involved

General Motors
automaker taking $10.9 billion EV strategy reset charge
Mary Barra
CEO of General Motors
Stellantis
Jeep's parent company that announced a $26 billion charge
Ford
company that recorded a $19.5 billion charge
Volkswagen
company that wrote off $3.5 billion
Tesla
competitor whose EV sales GM aimed to surpass
GM takes $10.9B EV strategy reset charge, says worst is over

↳ Why This Matters

General Motors' significant financial commitment to recalibrating its EV strategy highlights the challenges legacy automakers face in transitioning to electric vehicles amidst fluctuating consumer demand and intense competition. The move impacts future product lines and signals a continued reliance on profitable internal combustion engine vehicles.

Key facts

  • General Motors recorded a $2.3 billion EV-related charge in the most recent quarter.
  • The automaker's total costs associated with its EV strategy reset have reached $10.9 billion.
  • GM is reducing battery capacity and retooling factories for gas engine production.
  • The company is shipping fewer EVs and more gas-powered vehicles to dealerships.
  • Cadillac will introduce new internal combustion engine vehicles from spring 2025 through 2028.

General Motors has incurred nearly $11 billion in costs to reset its electric vehicle strategy, with executives stating that the most significant financial impact is nearing completion. The automaker recorded a $2.3 billion EV-related charge in the most recent quarter, bringing the total to $10.9 billion since the latter half of 2025. These write-downs are attributed to reducing battery capacity and reconfiguring factories to produce more gasoline-powered vehicles.

The shift comes as demand for EVs has softened following the expiration of the federal tax credit. Other legacy automakers have also announced substantial charges, including Stellantis ($26 billion), Ford ($19.5 billion), and Volkswagen ($3.5 billion).

GM's decision contrasts with CEO Mary Barra's earlier prediction that the company would outsell Tesla by 2025. Last year, GM sold just over 150,000 EVs, significantly fewer than Tesla's nearly 590,000. The company's profitability continues to rely heavily on its gasoline-powered trucks and SUVs.

This strategic pivot is reflected in dealership shipments, with GM sending 31,000 fewer EVs and 30,000 more gasoline vehicles to North American dealerships in the second quarter compared to the previous year. Even Cadillac, described as America's best-selling luxury EV maker, is developing new internal combustion engine models, with launches planned from spring 2025 through 2028.

Following the earnings update, GM's stock price saw an increase of over 3%.

Frequently asked questions

The total cost of General Motors' EV strategy reset has reached $10.9 billion since the second half of 2025.

The charges are related to slowing EV production, cutting battery capacity, and retooling factories to build more gas-powered cars.

Other automakers like Stellantis, Ford, and Volkswagen have also announced significant charges related to their EV strategies.

GM stated that the major cash costs associated with the EV reset are substantially complete and that the worst is nearly over.

What Happens Next

01GM will begin launching the next generation of Cadillac ICE vehicles starting next spring.
02The new generation of Cadillac ICE vehicles will continue to launch into 2028.

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Cadence

How It Developed

GM recorded a $2.3 billion EV-related charge in the most recent quarter.
The automaker's total EV reset costs have reached $10.9 billion since the second half of 2025.
GM is slowing its EV build-out and increasing production of gas-powered cars.
GM shipped 31,000 fewer EVs and 30,000 more gas-powered vehicles in North America during the second quarter compared to a year prior.
Cadillac will launch new internal combustion engine vehicles starting next spring through 2028.
GM's stock price increased more than 3% after the earnings update.

Sources

T1
GM swallowed a $10.9 billion pill to reset its EV strategy. It says the worst is nearly over.Business Insider

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