Key facts
- Midnite will sponsor Wolverhampton Wanderers' front-of-shirt for the 2026/27 season.
- The Premier League's voluntary ban on front-of-shirt betting sponsors is taking effect.
- This sponsorship suggests gambling money will flow to lower divisions of British football.
Online sportsbook and casino Midnite has agreed to become the front-of-shirt sponsor for Wolverhampton Wanderers for the 2026/27 season, which marks the club's 150th anniversary. This agreement is seen as an indicator that gambling sponsorship funds are likely to be directed towards lower divisions of British football as the Premier League's voluntary ban on front-of-shirt betting sponsors begins to be implemented. The move signifies a shift in sponsorship dynamics within English football.