Key facts
- Erinn and Peter Nobel founded ENRG. Realty in January 2024.
- ENRG. Realty is a virtual brokerage with a national platform offering boutique service and human support.
- The company plans expansion into Florida, Washington, Ohio, and Texas in January 2025.
- ENRG. Realty has a selective recruitment policy, requiring agents to meet production requirements.
- The firm offers a revenue share model and a five-tier equity award system, with plans for an eventual IPO.
- ENRG. Realty aims to partner with agents and cater to different team structures, with future international expansion planned.
Erinn and Peter Nobel have launched ENRG. Realty, a new virtual brokerage founded in January 2024. Leveraging their extensive experience in growing and developing real estate firms, including significant roles at The Real Brokerage and eXp Realty, the couple aims to create a company built with intention. Erinn Nobel described their previous work at Real, where she helped grow revenue by 885% and brought over 1,600 agents, as successful but leading to burnout.
ENRG. Realty is positioned as a national virtual brokerage that maintains a boutique feel, emphasizing human-to-human contact and support over automated responses. Nobel highlighted the importance of knowledgeable, empowered managing brokers in each state to understand local market nuances. The company is currently in 16 states, with plans to expand into Florida, Washington, Ohio, and Texas in January 2025.
Nobel attributed the firm's slower growth trajectory to current market dynamics, including the aftermath of lawsuits and acquisitions in the industry, as well as a deliberate recruitment strategy. ENRG. Realty requires agents to be in production and meet specific requirements, making it unsuitable for brand-new agents. While a revenue share model exists, the focus is on recruiting as a service to keep agents from being overly distracted by recruitment efforts.
In addition to revenue sharing, ENRG. Realty offers a five-tier equity award system based on production, with the long-term goal of taking the company public. Nobel expressed a desire to repeat the experience of ringing the bell at the New York Stock Exchange. The immediate focus, however, is on intentional business building, aiming for international expansion, starting with Canada, and fostering true business partnerships with agents. The company seeks to cater to various agent structures, from independent brands to small teams, emphasizing flexibility and responsiveness to agent needs.