Spending money on time-saving services like takeout or hiring a cleaner can increase relationship satisfaction, especially during stressful periods, according to behavioral scientist Ashley Whillans. The key is to intentionally use the reclaimed time for connecting with a partner.
Investing in time-saving services can improve relationship satisfaction by reducing daily stress and freeing up time for couples to connect, though it does not replace the need for open communication and addressing underlying issues.
Spending money on services that save time, such as ordering takeout or hiring a housecleaner, can lead to greater relationship satisfaction, according to research by behavioral scientist Ashley Whillans. Whillans, a professor at Harvard Business School, studies the trade-offs between time and money, noting that outsourcing tasks can provide a sense of control and boost well-being.
A six-week study involving busy, dual-income couples found that those who made time-saving purchases on a given day reported higher levels of happiness and satisfaction with their relationships. Whillans emphasizes that the benefit comes not from luxury, but from freeing up time to connect with a partner.
However, marriage and family therapist Targol Hasankhani cautions that while outsourcing domestic labor can alleviate daily stress, it does not resolve deeper conflicts related to inequity or a lack of feeling heard. Couples must still actively engage and communicate in the time saved.
Personal anecdotes illustrate the benefits: Casey Mulligan Walsh found that hiring a weekly housecleaner allowed her and her husband to spend more quality time together. Melissa Jones received a housecleaning service as a Valentine's Day gift, which she continued, enabling her family to create memories instead of spending weekends on chores. Elizabeth Willard's culinary service helps families avoid dinnertime stress by preparing customized meals, reducing daily decision-making burdens.
While the cost and coordination of hiring services can be initial barriers, Whillans suggests that even small changes can make a difference, and the long-term payoff in relationship quality and peace is significant.