Key facts
- ProColombia received a Silver Effie Award for its Humanimal Tourism campaign.
- The award was presented at the 2026 Effie Awards Gala in New York.
- This is Colombia's first Effie Award.
At the 2026 Effie Awards Gala held last week in New York, ProColombia, the country's promotion agency, was awarded a Silver Effie for its Humanimal Tourism campaign. This recognition is a significant achievement, marking Colombia's first-ever Effie Award in the United States. The campaign is a key part of the country's international tourism promotion strategy.