Cheap as Chips stores rebranded to Choice after administration

Key facts

• Choice acquired 45 Cheap as Chips stores.
• The acquisition cost over $10 million.
• Cheap as Chips entered voluntary administration in December 2025.
• The stores have now been rebranded to Choice.

This rebranding marks the conclusion of the administration process for Cheap as Chips, a long-running business. The acquisition by Choice signifies a new chapter for these retail locations.